Job Title: Telephone Sales Executive - Level 3
Department: Advertising
Responsible to: Advertising Manager Colchester

Main Objectives :

* Acquire an extensive knowledge of the company and its products.
* Effectively manage a territory/category in a way that produces optimum results.
* Attend the Newsquest Be Inspired training program and use the knowledge gained in all sales presentations.
* Achieve targets and key objectives set.
* Maintain and develop existing customers whilst introducing new customers to our products and services.
* Ensure every sales opportunity is maximised by including all Colchester market titles and digital.


Job Requirements

* Accept responsibility for the development of a territory/category and the implementation of new ideas to generate revenue.
* Cover the territory/category in an effective and organised manner.
* Increase advertisement sales to existing customers and canvas new customers on a daily basis.
* Meet the minimum standards of total and effective telephone calls which relate to the critical success factors.
* Sell the benefits of series advertising.
* Participate in the planning and selling of individual and team advertisement features.
* Adhere to the Company discount structure when negotiating with customers.
* Assist customers by advising on copy writing, copy presentation, advertisement design and campaign planning.  All advertisements should be of the highest standard.
* Collect and process all advertisement copy adhering to the company deadlines.
* Answer customer queries courteously and promptly adhering to the 48 hour response time scale laid down by the company.
* Continuously update knowledge of marketing statistics, changes, market share and competitors.
* Inform other departments or teams of changes which may have an impact on them.
* Ensure appropriate arrangements are made for territory/category cover during any periods of absence.
* To assist on other territories/categories as required and adapt to the needs of the business as specified by the Advertisement Manager.

 

Key areas in addition to those outlined in the job description:

Time Management

* Implement a weekly plan to incorporate sales calls, meetings and training sessions.  Ensure that all call sheets are completed on a daily basis and submitted weekly to the Advertisement Manager

Presenters

* Should be professional and constantly updated. They need to include all up to date statistical and marketing information and testimonials.

Administration

* Accurately maintain customer records, marketing information, training notes and any additional information that may be required on Futureproof.

This job description summarises the main aspect of the job, but it does not cover all the duties that the jobholder may be required to perform.  Therefore, the job description is a minimum standard.  It is not a statement of all that the job does or may entail.  It is not intended to restrict the scope of the job but clearly to define its starting point.

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