Chelmsford Council is to consult on the borough's first draft Tourism Strategy aimed at producing a vision and action plan to develop tourism in the borough in a co-ordinated way.

The 46 page strategy, drawn up by consultants, and covering the period until 2005, was agreed for consultation by the council's enterprise and economic development committee this week.

Councillors were told that tourism is already a key part of the borough's economy, with visitors spending more than £60 million every year within its boundaries, directly supporting 2,300 jobs.

This includes the expenditure of business visitors, people who make day trips to the borough, for example, for shopping, or visiting friends.

The council hopes to work in partnership with the private sector to develop the strategy, but it is estimated that the authority will have to find around £75,000 of its own money over the first three years.

Among strengths listed as an attraction to the borough are the facts that Chelmsford has appeal as a touring base, that the town centre is visitor friendly, and that there is a variety of natural attractions.

Among perceived weaknesses is the lack of what is described as "a uniqueness" such as a dramatic landscape feature or high profile attraction.

It is, however, an area where there is a shortage of accommodation particularly at certain times of the year, such as the Cathedral Festival, and the festivals in Hylands Park.

There are, particularly, opportunities to develop more bed and breakfast accommodation, it is suggested.

The council has a central role to play in the tourism sector, balancing the needs of residents and visitors, it is concluded.

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