The summer has so far not been the scorcher many had hoped and sunworshippers seem to be jetting off to sunnier climes.

The unpredictable weather has been causing some concern for traders in Southend, who rely on soaring temperatures to tease the tourists to town.

Roger Fisher is a seafront trader with 20-years experience, running his fast food takeaway Doodahs on Marine Parade.

He said: "When the weather is hot it is great, but when the sun doesn't come out it is generally rather poor. It is really on a par with last year weatherwise.

"It affects different people's trade in different ways. I think there are similar concerns about trade across the east coast."

Mr Fisher said the weather was not the only factor he fears is affecting trade. He said: "Personally speaking, I think the rise in petrol prices has had a negative affect because people are thinking twice about making long trips."

Tony Burnell of Fancy Hats souvenir shop on Pier Hill has also seen a downturn in trade this year.

He said: "We can't really compare it to last year because last year was so good, we had the heatwaves at all the right time.

"But if we go back to 1998 when there was a lot of rain, it is about on a par and we are running behind this year.

"Over the past 20 years we have seen things change and the world is a smaller place.

"Travel is cheap and it is easier and cheaper to go abroad to spend money."

However, the Southend and Essex Hotel and Catering Association has not been affected by the lack of sunshine.

Vice-president Peter Bosch said: "The weather does not affect the hotel industry in Southend because people book up well in advance.

"If the weather is not so good there is still plenty for people to do.

"The grand hospitality and entertainment that is taking place at the moment are proof of that.

"Down here we have one of the best sunshine rates in the British Isles."

Town centre shops have also seen a downturn in July, which has been partly blamed on the poor weather.

Town centre manager Tony Foucher said: "The Office of National Statistics has just released figures showed a slowing down of nationally, which has been reflected in Southend.

"If it is wet outside then people do not rush out to the High Street.

"The High Street really needs inbetween weather, because if there is heatwave then people will head down to the seafront."

Mr Foucher said that early indications were for August to be a more successful month for the retail industry.

By Keily Oakes

Reporter's e-mail: keily.oakes@notes.newsquest.co.uk

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