Tiny George Keeble was well wrapped up for winter after he took part in a clothes dash to grab a whole new wardrobe.
The three-year-old, of Cromwell Road, Southend, who suffers from alopecia, had 90 seconds to put on as many clothes as he could at the H&M store in the town's High Street.
Staff at the clothes shop helped dress the youngster, who went away with £140 worth of top gear for the trendy tot.
Shop manager, Jayne Gallagher, said: "We ran this competition along with 29 other branches across the country.
"People filled in an entry form a couple of months ago and we picked George at random.
"He was an absolute star and everyone had a really good evening. Because he was only three he could not dress himself very quickly so the staff all helped. He left with hats, trousers, tops and a coat - a mixture of everything."
His mum, Laura Keeble, said: "It was wonderful. Everyone was so nice and made us really welcome. George had a great time."
All dressed up - little George Keeble finds lots of helping hands after his clothes dash through the H&M store in Southend High Street
Picture: STEVE O'CONNELL
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