A gang of soft and cuddly bears have moved into the heart of Basildon, thanks to local toy company Gosh International.

The Cricketers Way firm has taken over the sales and distribution of the popular Forever Friends range of soft toys, collectibles and gifts from previous owners Hallmark as part of its ongoing expansion plans.

The range, all bearing the long-lived brand's famously cute bear logo, includes the bears themselves along with key rings, resin figurines, mugs and stationery.

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Published Tuesday December 18, 2001