A grim picture is the latest shock weapon being used to stop fires caused by cigarettes.

A poster of a young girl hovering between two graves has been designed by the Southend and Rochford Community Command team.

The scheme is part of the Government's national Careless Smoking campaign "Put it out. Right out". It highlights the fact that fires started by smoking account for one third of all accidental deaths.

Published Tuesday March 2, 2004

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