A water company has been asked to help businesses affected by a road closure while it installs a giant reservoir in Great Holland.

Pork Lane has been closed between its junction with Thorpe Road and the the B1032 since July, because of Tendring Hundred Water's project.

But Park Fruit Farm and a cattery are still open for business, and can still be accessed.

Steve Elsworth, who owns the fruit farm, said trade has been hit because customers are confused over whether they can get to his shop.

Alan Large asked Frinton and Walton Town Council if it can help the businesses.

"There are three very large notices that say follow the diversion, and it is easy to miss the smaller writing that says businesses are unaffected," he said.

"Park Fruit Farms' figures have dropped dramatically. It is diabolical they are suffering because of a private water company.

"I request a big sign at both ends of Pork Lane, at the expense of the people building the reservoir, that says the farm and cattery are still open."

Mayor Terry Allen said he will arrange a site visit with the site manager and Tendring Council, which approved the application for the reservoir.

The town council will also check the planning approval to ensure any conditions are being followed.