Sainsbury's "too orange" for Frinton's leafy Connaught Avenue


Sainsbury's "too orange" for Frinton's Connaught Avenue

First published in News
Last updated

THE future is bright... but it had better not be orange!

Sainsbury’s has been warned to ditch its orange branding if it wants a warm welcome when it opens a new store in Frinton’s upmarket Connaught Avenue.

Approved plans for the development of five shops units – as well as the arrival of the supermarket – were previously welcomed by town councillors.

But representatives from the retail giant and developer Millbrook Land received a backlash from councillors when they unveiled draft plans for the shopfront’s design during a meeting of Frinton Town Council.

Full story in today's Gazette

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