Aldi has embraced the power of pink to give one of its stores a serious makeover.
The supermarket’s iconic logo has been turned Barbie® pink at its Barnet store in London, creating a fantastic photo moment for fans and shoppers alike to enjoy.
The eye-catching transformation celebrates the arrival of the new Barbie® Aldimania Dreamland™ Doll (£12.99), landing in stores from 6th September as part of Aldi’s September Toy Event.
The Barbie® includes distinct Aldi touches, sporting a bright pink Aldi logo dress with matching sun visor, sunglasses and shoes, alongside a haul of Aldi-inspired accessories including a shopping bag, trolley, foodie favourites, flask, table tennis rackets and customisable stickers.
Priced at just £12.99, the Barbie® Aldimania Dreamland™ Doll lands in Aldi stores from 6th September and as with all Aldi Specialbuys, when they’re gone, they’re gone!
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “A new doll has entered the Dreamhouse! What better way to celebrate the launch of our very own Barbie® Aldimania Dreamland™ Doll than with a Barbie® pink takeover of our Barnet store in London.
"We’re excited to see the doll hit the shelves and bring a little extra joy to collectors, shoppers and Barbie® fans across the country.”
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