The latest venture to try to carve out a share of the booming budget airline market took to the skies on Tuesday.
Passengers arrived at Stansted Airport for flights on the new pay-as-you-go service, buzz, launched by the UK subsidiary of KLM Royal Dutch Airlines.
The fledgling airline will fly to seven destinations - Berlin, Dusseldorf, Frankfurt, Lyons, Milan, Paris, and Vienna - with at least three services a day to each city.
A fleet of eight BAe 146 aircraft will be used by the airline with a livery of yellow, purple and lime green following in the trend of other brightlycoloured competitors Go, owned by British Airways, and easyJet.
The new venture, with a launch budget of £7.5 million, will allow travellers to book over the phone or via the Internet.
The country's low-cost market is set to lure 15 million passengers a year by 2003. BA set up Go after the success of rivals easyJet and Ryanair.
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