In the early months of the year, many of us are dreaming of a summer holiday by the sea – a chance to relax, have fun and explore with a backdrop of golden beaches and shimmering waves. But with so many choices when it comes to booking a coastal getaway, finding a trusted provider is key.

Family business Richardson’s, which runs Richardson’s Hemsby Beach Holiday Park, is a proudly Norfolk-based firm, with links to the county dating back centuries. 

It has built up a trusted reputation and an understanding of what makes Norfolk so special over the decades – making it well placed to offer the perfect seaside escape at its family-friendly Park, just seven miles from Great Yarmouth.

The company’s founder, Robert Richardson Jnr, set up the business alongside his father, Robert Richardson Snr, 80 years ago when they purchased a motor cruiser from Wally Hoseason in 1944 and began offering boating holidays along the Norfolk Broads.

In 1996, the business expanded with the acquisition of Hemsby Beach Holiday Village and the Pontins site opposite in 1998. 

It combined the two holiday parks in 2017-2018 to form Richardson’s Hemsby Beach Holiday Park and invested over £10 million into new accommodation, activities and facilities to create an unforgettable experience for guests.

These efforts paid off, and the holiday park was awarded five stars from VisitEngland, along with a number of other accolades over the years.

Gazette: Take relaxation to the next level with an extra indulgent family hot tub getawayTake relaxation to the next level with an extra indulgent family hot tub getaway (Image: Richardson's)

Greg Munford, chief executive of Richardson’s, said: “Being inspected by VisitEngland means we must be at the top of our game and we’re delighted to be awarded the highest star rating. 

“Guests staying with us can be confident knowing that we have been quality assessed and therefore the facilities and services we offer are of a high standard.”

Located just 10 minutes’ walk away from Hemsby Beach, Richardson’s Holiday Park is 
the perfect base from which to explore the Norfolk coast and the Norfolk Broads, which are within easy reach – having fun by the sea, shopping and sampling the local fare in nearby towns and villages, and spending the day at some of Norfolk’s top attractions.

“We have a stunning coastline, those huge Norfolk skies and a national treasure in the Norfolk Broads. This really is the ideal destination to create happy family memories,” said Greg.

There are also plenty of things to do on the park. Take a dip in the indoor pool with kayaks, water walkerz and sea scooters, or reach for the skies on the skytykes, traversing and climbing walls, along with a full programme of Go Active activities. And after working up an appetite, try a meal in the Quarterdeck restaurant.

For more ideas for things to do, please click here.

Richardson’s understands how important our holidays are, not just as an opportunity to have fun and try new things, but also as a chance to unwind and recharge before returning to the busy world of everyday life. 

This is why the family firm continues to invest in the holiday park’s offering, and has recently completed a £1.5 million investment into enhancing the guest experience for 2024.

Greg said: “Guest feedback is incredibly important to us, it helps to guide enhancements at the park, new developments and our ambition to provide the best possible holiday experience in Norfolk.”  

New updates include the addition of several dog-friendly accommodation options, including three-bed Platinum Plus luxury lodges and Platinum caravans, both of which sleep six people and feature a hot tub, smart TV, free superfast WiFi, a spacious, open-plan living area and an alfresco dining area with two separate decks – perfect for getting some sunshine!

Gazette: One of the new three-bed dog-friendly Platinum Plus luxury lodges with hot tub on the parkOne of the new three-bed dog-friendly Platinum Plus luxury lodges with hot tub on the park (Image: Richardson's)

This year you will also see the new outdoor Quarterdeck area with a refurbished bowls green, a brand-new 12-hole crazy golf course, and a new pirate-themed wet play attraction where families can launch water balloons at each other from opposing battle stations.

The area will also include a new purpose-built activities tent with astroturf, where you can enjoy indoor activities including archery, fencing, body zorbing, panna soccer and hoverboarding.

There’s even more fun to be had at Richardson’s Family Entertainment Centre adjacent to the Holiday Park, which is also getting new attractions this year including a Coconut Tree Climb climbing attraction.

Inside the entertainment centre, you can enjoy tenpin bowling, American pool, air hockey and the latest craze, augmented reality darts. 

You can also stop for a bite to eat at the Galley Fish Bar, which serves good old fashioned traditional seaside fish and chips, washed down with a drink of your choice.

Book your 2024 holiday at Richardson’s Hemsby Beach Holiday Park now and pay a low £25 deposit. Find out more at richardsonsholidayparks.co.uk