A LONG-STANDING perfume retailer celebrated opening a new and improved branch in Colchester.

The Perfume Shop’s new and improved customer experience includes a revised layout and upgraded services including a digital screen and personalised ribbon machines.

The store is located in Trinity Square and offers fragrance consultations and complimentary gift wrapping.

It also provides a recycling service where customers can drop off used perfume bottles to receive 15 per cent off their next purchase.

In addition, the store marked the occasion with a bottle giveaway to the first 30 people who spent £60 across Friday October 27 to Saturday October 28.

Clare Brown, store manager, said: “We were so thrilled to reveal another new store refit for The Perfume Shop Colchester. 

“With some of our customers unsure of what to purchase ahead of the festive season, we had our dedicated and experienced Perfume People on hand for any questions on what fragrances and scents to purchase.”

She added: “It was great for our loyal and new customers to experience this over the weekend.”