A COLCHESTER car showroom has been named as one of the UK’s most popular dealerships.

Consumer loyalty platform Reputation has ranked car dealers after analysing the views of millions of car buyers.

Glyn Hopkin Renault, in Wimpole Road, claimed fifth place, while Brentwood’s Kia dealership took the crown.

Reputation’s chief executive Joe Fuca said people are willing to pay a premium for a new car if it’s coupled with a premium experience.

“Dealerships can build trust and boost sales by listening to customer feedback and acting on it,” he added.