Digital tokens released by Colchester marketing company

KAT Marketing in Colchester has released its debut series of NFTs (non-fungible tokens).

NFTs are unique digital assets representing real world objects like art, music, in-game items and videos.

They are bought and sold online, frequently with cryptocurrency.

The team at KAT has created their own inaugural series of NFTs, which are a photographic collection from an exclusive photoshoot.

Each of the photographs from the collection will be original and unique to the buyer and will showcase different female relationships.

The title of the artwork is 'From one Queen to another’ and celebrates female empowerment and how women can support each other.

The first trio of images will preview for sale at the start of the jubilee week, as a nod to the Queen.

One of the NFTs released by KAT Marketing (pic: KAT Marketing)

KAT Marketing’s next steps are to create a cast of NFT avatars which include woman of all ages in a story that highlights the limitless opportunities for all women who exists within a virtual world.

The storyline behind the female characters showcases how women of all ages can not only play their part in the new world of virtual reality but also shape and create it.

Director of KAT Marketing Katie Skingle said: “Working alongside other creative, innovative individuals and organisations has been a long-held passion for us at KAT Marketing.

One of the NFTs released by KAT Marketing (pic: KAT Marketing)

“It is clear that NFTs are not only going to be a ground-breaking new tool for marketers but will also become an ever-present in all areas of our lives.

“KAT always aims to be at the forefront of industry additions and changes, and so creating our own unique NFTs was an obvious first step into this new world.

“We want to invite and inspire other creatives ready to make that step to join us on this journey and play our part in shaping a future virtual space that is good for local business and inspirational for women too.”