AN Essex company has unveiled its special deckchairs sat outside Channel 4 in Glasgow for the launch of a popular TV series.

The Maldon Deckchair Company was commissioned by Channel 4 to design the chairs for the launch of The Great British Bake Off.

The shop is based on the Blackwater Estuary in Essex and creates deckchairs inspired by its coastal heritage.

In celebration of the start of the series the Maldon company also launched a limited edition range of deckchairs, replacement slings, cushions, mugs and cake platters.

Check out its products at

Great British Bake Off 2021 launched on Tuesday, September 21. 

It airs weekly on Tuesdays at 9pm on Channel 4.