A supmermarket chain has opened its latest Colchester branch inside a popular homeware store.

Frozen food experts Iceland have opened their fourth Colchester branch inside The Range, off Cowdray Avenue.

Read more: Iceland to open new branch inside The Range, Colchester 

Chris Dawson, owner and founder of The Range, said: “We’re always looking for ways to improve our existing stores and believe that the addition of Iceland is a perfect way to do this."

This opening has increased the store’s product offering to include a wide selection of fresh and frozen foods alongside store cupboard staples and is expected to be a welcome addition to the popular store, which already has a family café and outdoor garden centre.

The improvements to the store are part of an ongoing development plan for The Range.

The chain formed a strategic alliance in 2018 and the partnership has continued to progress and grow ever since.

There are now 65 stores across The Range estate with an instore Iceland.