A COLCHESTER firm was on pole position as Formula 1 marked its 70th anniversary.

Ultimotive, which is based on Severalls Business Park, supplies F1 teams, including Williams F1, after striking a deal with them in 2005.

The brand specialises in car care and also supplies major brands, including MotoGP and Michelin.

Formula 1 celebrated its 70th anniversary at Silverstone, the British circuit where the championship started in 1950.

Family-run business Ultimotive was part of that landmark anniversary as it develops, markets and supplies car care products for the F1 teams and the wider global automotive industry.

Andy Smith, managing director at Ultimotive, said it enjoyed being part of the sport. He said: “F1 motorsport is extremely competitive and to be at the front of the grid each team has to be incredibly innovative.

“With over a decade of experience, Ultimotive understands this environment and thrives on the challenges it brings.”


  • Andy Smith, managing director at Ultimotive

It comes as the Department for International Trade aims to strike a free trade deal which will make transatlantic trade much easier for UK exporters as part of its ongoing negotiations with the US.

Ultimotive exports to 15 countries with exports accounting for 30 per cent of the company’s annual turnover.

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According to the Motorsport Industry Association, 70 per cent of UK motorsport businesses export their products and services abroad and the US is the UK’s largest export market.

Minister for Exports Graham Stuart, said:  “Since the first race at Silverstone 70 years ago, the UK has contributed so much to Formula 1 on and off the track.

“The UK is not just home to the reigning world champion in Lewis Hamilton but also the majority of teams’ headquarters, which is testament to our world-leading motorsport industry.

“Through innovation, manufacturing excellence and our highly-skilled workforce, British F1 has transformed the global automotive industry and will continue to do so for decades to come.”

Established in 2003, Ultimotive was awarded the Queen’s Award for Enterprise last year.

It was also crowned the East of England Small Business of the Year at the Chamber of Business Awards.