TWO mums are selling cut-price posh frocks to make sure youngsters can afford to have a ball at their school proms.

Stacey Theedom and Jodi Stigant have launched their Isobel Cole boutique in Halstead.

They were worried some schoolgirls are missing out on their proms because they can’t afford to spend hundreds of pounds on a dress.

The duo’s fledgling business means teenagers can get their hands on a dress for a fraction of the price.

Stacey, 32, said: “My son attended his prom last year. A lot of the girls didn’t go because it’s so hideously expensive so we’ve set up a business to make it affordable.

“We are selling new and nearly new prom dresses and occasion wear which are all reasonably priced.

“The idea is to make it affordable for everyone so no child has to miss out.”

Mum-of-three Stacey says a pricey prom dress can set parents back a whopping £400 to £500.

“Life is tough and life is expensive,” she said.

“But our dresses start from £25 and the most expensive is £85 and you’d never know the difference.

“You would normally pay around £100 for a decent occasion wear dress but ours are £15 to £65.

“We wouldn’t have anything we wouldn’t put our ourselves or our daughters in.

“We source them from all over the place.

“We are gifted some and managed to get quite a few discontinued dresses - that’s how we keep our prices so low because we work hard to get them at low prices.”

Stacey and Jodi were set stage an open day at De-Fine hairdressing salon in Rosemary Lane on Saturday, March 28 with hair and make-up demonstrations but it has now been postponed until further notice.

Coming to Dorrington House, there would have been a selection of Isobel Cole dresses for visitors to try on and buy on the day.

However, with the emergence of the coronavirus, the event has now been delayed.

For more information, go to