A NEW brand aiming to entice people to the town centre and an accompanying website and social media platforms have officially launched.

In Colchester has been developed by Our Colchester Business Improvement District in order to meet one of its key strategic aims - to show off Colchester's as a visitor destination.

The website, which has been paid for through the Business Improvement District's levy, has been designed to benefit businesses by increasing their sales and footfall.

There is information on where to eat, drink, shop and what to do at the weekends whilst in Colchester town centre.

Offers and events will also be listed on In Colchester, and businesses are encouraged to share in-store activity and updates to keep content fresh and relevant.

Blogs will be shared across the brand's media channels in a bid to provide another type of content for consumers.

Visit www.incolchester.co.uk or search incolchester on social media platforms.