YOU’VE almost certainly heard of the ice bucket challenge and probably the no make-up selfie.

Now a Colchester schoolboy is starting his own viral video challenge, called pieface.

Bailey Seekings, nine, is asking people to film themselves having a pie thrown in their face, post it online and nominate three people to do the same.

Most importantly, each must donate £5 to the Brain Tumour Charity.

Bailey, a pupil at Myland Primary School, Colchester, started the challenge in memory of his dad Stuart, who died in December, aged 30, after being diagnosed with a brain tumour four years earlier.

Get involved in his challenge using the hashtags #pieface and #baileyschallenge

Read the full story in today's Gazette.

                                    Kieran taking part in the challenge.

                                Bailey completing his pie face challenge.