APARTMENT living is coming to Jaywick seafront.

Two art-deco style flats have been proposed as part of a multi-million pound regeneration of the area.

Council bosses now feel the village- dubbed the most deprived in Britain- has reached a ‘tipping point’ where private developers can step in and deliver even more investment.

The first two plans submitted to Tendring Council earlier this month concern 23-27 Brooklands and 32-37 Brooklands.

The seafront sites presently contain derelict or empty buildings, which would be demolished for the scheme.

The application before the council is for six one-bed flats, five 2-bed flats and two-3-bed flats, with car parking on the ground floor.

The units would be built on a steel frame on a pole foundation in an art-deco design.

The amenity area would be landscaped and there would be a mixture of small balconies and terraces.

Tendring Council’s Cabinet Member for Housing, Paul Honeywood, who has special responsibility for Jaywick, called the proposals “great news” for Jaywick.

“We have always said that we would be unable to do this alone in times when government funding is reducing year on year,” he said.

“We need private investors and developers to help bring about real change for the area, and these plans are the first step towards achieving this.”

The Council’s planners have worked with the developer to make the schemes acceptable and a third application is in the pipeline.

Cllr Honeywood added: “This is just part of the improvements for Jaywick.  Working alongside private developments we are committed to building Council homes with a lettings policy which will give the people of Jaywick the opportunity to live in them.”

The developer behind the first two flats is a Mr Robert Culff of Chelmsford.

His planning agent, Paul Seager of Southend-based APS Design Associates Ltd, said the art deco style was chosen so it would match others on the Essex coast.

Mr Seager confirmed Mr Culff had a number of plots in Jaywick and Tendring Council is keen to develop these and other plots.

“There has to be a start somewhere,” he said of the scheme, which he felt might suit the buy-to-let market.

“There’s people showing interest in Jaywick now. Parts of Jaywick are being developed,” he said.

Mr Seager confirmed there has been consultation events with residents about existing proposals and his firm had also worked with council staff on his plans.

“The feedback from Paul Honeywood is positive. People want to see something done there.

“We are encouraged by the fact that the local authority is actively pushing forward regeneration and this is an opportunity to embrace that,” Mr Seager added.