INVESTORS are in talks to pump cash into a major regeneration project in Jaywick.

Huge plans are in place to bring new homes, jobs and infrastructure to Jaywick – officially the most deprived area in Britain.

Tendring Council is trying to encourage investment in the area from the private sector to boost the scheme.

And it has now had positive discussions with Chyene Capital and Legal and General, with both financial companies having visited Jaywick recently.

Council housing boss Paul Honeywood says bringing private investment into the area is essential in providing real regeneration.

He said: “We have said from the outset that real change cannot be delivered by local or national Government as the money is simply not available in these times of austerity.

“That’s why we need these private investors and developers to get involved.”

One private developer has already put in a planning application for two blocks of flats in Brooklands.

Tendring Council has already bought more than 28 hectares of land in Jaywick in the hope of driving redevelopment by building new houses.

Another offer for a plot of land north of Lotus Way has been accepted and the deal is on the verge of going through.

Land has also been set aside for ten new flood resilient starter homes in the area.

The Homes and Communities Agency has already given a £200,000 grant to boost the scheme and funding is being sought to pay for the rest of the project.

A £5million scheme has already been completed by Essex County Council to revamp the roads in Brooklands.

Mr Honeywood added: “It is what local people want that really matters and that is why we are involving the Jaywick and Tudor Residents Forum as well as the Jaywick Sands Happy Club.

“We have made a promise of local homes for local people and that is a priority for me.

“We are aiming for Council homes with a lettings policy which will give the people of Jaywick the opportunity to live in them.

“I believe that by everyone working together Jaywick will see one of the most important initiatives to be delivered in the whole of Essex for many years.”

Council leader Neil Stock has also written to new Prime Minister Theresa May asking for her to pick up where David Cameron left off in supporting the Jaywick regeneration project.