A BABY box company will lead a national campaign to create a set of safety benchmarks to reassure parents.

British Baby Box, founded in Dedham, is working with the Lullaby Trust after the charity revealed there are no safety regulations governing baby boxes.

Nursery furniture regulations only apply to traditional cots, cribs and bassinets meaning young children could be at risk in the alternative beds.

Sarah Simons, co-founder of British Baby Box, said there must be a specific standard across the board.

She said: “The Lullaby Trust has urged health and social care professionals who distribute the boxes, as well as parents who are considering using or purchasing a baby box, to ensure the box and mattress comply with British and European standards.

“The problem with this is while there’s a specific standard for mattresses, which we meet, there’s not one for baby boxes.

“This is something we want to push for and we plan to be at the forefront of developing this with experts.”

Colchester General Hospital was the first in East Anglia to adopt a new scheme last year which gave baby boxes to 3,700 mums in the region.

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Pioneered in Finland, the small boxes can help prevent cot death by stopping babies from rolling on to their stomachs.

Advice from scientific and paediatric advisers will be shared with parents via this collaboration with the Lullaby Trust and British Baby Box founders Ms Simons and Susan Purse.

She added: “We are mothers first and businesswomen second, and commitment to safety has always been our primary concern.”