THE first few days trading has been a roaring success for the second 'shop-in-shop' to open in Essex.

Colchester's first PEP&CO has opened inside Poundland at St John's Walk.

The budget clothing store offers trendy children's, women's and menswear starting from £1 but most of what it sells costs less than £10.

It is the brand's second concession to launch after Clacton's Pier Avenue store opened recently.

Jamie Larman, store manager in Colchester, said: "We had a busy opening weekend and would like to thank every customer for visiting us.

"Shoppers have been snapping up on-trend pieces for amazing prices which includes babywear, and accessories."

The retailer plans to open an additional 50 shop-in-shops this year.

By October, it aims to be available in about 170 locations.