BAKE-OFF is a hotter topic than the ovens they conjure up their creations in right now.
Even if you have never watched it it has been virtually impossible to avoid the headline news that it will no longer be on the BBC.
Fans reacted in horror this week, crying into their sponge cakes and burning their oven gloves in protest.
And while it is not a major catastrophe, it is after all only a television programme, I do think it is sad news.
It is sad because I don’t think it will ever be the same show.
For a start hosts Mel and Sue have already confirmed they won’t be moving with it when it heads to its new slot on Channel 4.
And that in itself is a major loss because their input has been one of the aspects I have most loved about it.
They have undoubtedly warmed to the role, taking the contestants under their wing and clearly having a whale of a time.
Who can forget the time Mel destroyed a shortbread tower one of the contestants had slaved for hours on, or the occasion Sue ate a vital part of another’s creation.
This series has already been a corker, including Mel’s subtle observation about a particularly suggestive bread design.
Like cheeky schoolchildren they affectionately tease judges Mary Berry and Paul Hollywood, who at times find it hard not to laugh.
Without them, and quite possibly Paul and Mary, it does, to borrow someone else’s observation, rather look like Channel 4 might have bought a marquee and some food processors.
Presenters and judges often make a show - which is why Simon Cowell came back to both X-Factor and Britain’s Got Talent.
He might be pompous and annoying but people want him there. They missed him.
The Great British Bake-off will have to forge a new identity with new presenters.
And as Chris Evans well knows, sometimes taking on a much-loved franchise can be a pretty tricky thing to pull off.