A HISTORIC Colchester pub was hit by a passing lorry - just weeks after its landlord called for urgent action on the issue.

Andrew Guest, who owns the Purple Dog, in Trinity Street, warned last month the 17th century pub “couldn’t take much more” after it was struck eleven times in the last seven years - four of which were “major”.

He also warned unless action was taken, it would continue to happen as delivery drivers either ignore the 30ft 6ins length limit or do not understand there is one.

On Tuesday, a delivery lorry attempted to turn right from Trinity Street into Sir Isaac’s Walk and smashed into the pub’s Tudor-style black wood facade.

Mr Guest said: “It happened and I ran out and banged on the window.

“The guy couldn’t have been more apologetic. His sat nav took him down.”

Mr Guest then had to guide the driver back up Trinity Street so the lorry could exit the area from Culver Street West, where it had entered.

He added: “I’ve said this before but this just can’t go on.”

Mr Guest has appealed to Essex Highways, which is responsible for roads in Colchester, for help but claims they have told him current warning signs are within regulations and there are no planned changes.

Mike Lilley, Colchester councillor responsible for highways, community safety and transportation, has vowed to weigh in on the issue.

He plans to join forces with Castle ward councillor, Darius Laws - who has backed Mr Guest’s calls - to write to the Essex County Council Local Highways Panel.

The panel has the power to rubber stamp minor roads schemes, such as installing bollards and changing signs.

He added there are other options which could also be considered, including asking retailers the town centre to request delivery by smaller vehicles or repositioning two stalls which trade at the corner of Trinity Street and Culver Street West, to allow lorries space to turn.

Mr Lilley said: “I know neither of them would be popular.”