A KFC drive-thru restaurant on one of the main routes in Colchester will give visitors the wrong impression of the town, say residents.
The fast-food chain wants to build the outlet in Ipswich Road, creating 34 jobs.
Residents are rallying against the plans saying a major road into to the town is a bad place for a fast-food restaurant.
David Archer, 74, who lives opposite the proposed site, said: “Building it here is absolutely ridiculous, this a residential area.
“Put it in an industrial area by all means.
Colchester Council has the final say on the application.